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Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.  While each of these channels is strong on its own, the…

There can be little of greater importance to a growing company than its unique reason for existing and the expansion that mission enables. Yet,…

IBA Karachi Pakistan - The United States Association for Entrepreneurship and Small Business  (USASBE) nominated IBA Karachi’s Women Entrepreneurship…

  A powerful social engagement strategy to boost engagement is to integrate elements of gamification into your marketing, social media, community and…

How should you treat a prospect when you’re on a sales call?Be nice Be respectful Don’t criticize themIt’s a no brainer. But while it’s common…

<div _ngcontent-c15="" innerhtml=" Photo by Michael Brochstein/SOPA Images/LightRocket via Getty Images An exciting alliance…

Microsoft is working on a new Skills Kit for Cortana, its personal digital assistant, which is focused on helping business users build…

A spoof of the revered Nobel prizes, the IG awards are handed out to celebrate scientific research that makes people think but also laugh. Ten gongs…

Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner At the most basic level, win loss analysis helps sales, marketing, and product…

Lawrence Dallaglio, Hannah Cockroft and Clare Balding will discuss technology in sport at New Scientist Live The use of video-assisted referees…