Trust

As a leader, you earn trust the same way anyone else does: by making a conscious effort to walk your talk, keeping your promises and aligning your…

Facebook co-founder and chief Mark Zuckerberg renewed his defence of the social network’s business. (AFP pic) SAN FRANCISCO: Winning back trust is…

Who do you trust? Who does your audience trust? There’s plenty of data (the Edelman Trust Barometer is particularly compelling) about the growing…

The answer is probably surprising. What constitutes ‘trust’ and how do you quantify it? A trust cost is any transaction that requires verification,…

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of a video view…

Four Tips for Creating a Website Users Trust written by John Jantsch read more at Duct Tape Marketing It seems like every day we’re hearing about a…

How good are you at lying? Could you fool a friend? How about a machine? We’ve recently learned that the EU is about to start trailing an…

Major global tech giant IBM has applied for another blockchain patent, this time aiming to deter augmented reality (AR) game players from intruding…

October 16th, 2018 Marketing SMW Staff At Social Media Week New York 2018, Aaron Goldman, Chief Marketing Officer at 4C, discussed how data…

The “lone” Bitcoin (BTC) investment trust in the U.S., Grayscale Bitcoin Investment Trust (GBTC),  has seen its net asset value hit the lowest point…