SEO 5 Practical Tips to Step Up Your Audience Targeting Game Jul 5, 2020 Whether you are managing search, social, display, or native ad campaigns, there is one thing you cannot escape: audience targeting.For good…
App and Software FBI warning: Cybercriminals targeting online banking apps Jun 14, 2020 Since the start of the COVID-19 pandemic, scams targeting banks and financial institutions have been on the rise. Registered domains associated…
Cyber Security Hackers Targeting Critical Healthcare Facilities With Ransomware Apr 14, 2020 As hospitals around the world are struggling to respond to the coronavirus crisis, cybercriminals with no conscience and empathy are continuously…
SEO Google Ads Restricts Targeting Some Government Documents & Official Services Mar 20, 2020 Google announced that Google Ads has a new ad policy starting in May it will no longer allow ads for documents and/or services that can be obtained…
Tech News update Uberflip acquires SnapApp for smarter content targeting Dec 4, 2019 Uberflip is acquiring SnapApp, bringing together two startups that promise help marketers use their content more effectively. President and Chief…
SEO Location targeting available in Google Smart Shopping campaigns Oct 15, 2019 Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s…
Social Media The connection between Geo-targeting and Social media Jan 22, 2019 Marketers often speak about geo-targeting in digital advertising. In this article you'll know connection between Geo-targeting and social media.
Designing 4 Google Ads Targeting Hacks to Slash CPCs in 2019 Jan 22, 2019 If you aren’t careful, Google Ads can quickly cost an arm and a leg. If you are in an industry that already has expensive CPCs, you know what I…
Digital Marketing Firefly adds mobile device-like targeting to ads on car rooftops Dec 7, 2018 A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH)…
Cyber Security Data breaches help crooks targeting you. Prepare to fight back Dec 4, 2018 When a big data breach makes the news, there’s one thing that can get lost in the noise — the harm that hacking causes regular people like you.…