Targeting

Whether you are managing search, social, display, or native ad campaigns, there is one thing you cannot escape: audience targeting.For good…

Since the start of the COVID-19 pandemic, scams targeting banks and financial institutions have been on the rise. Registered domains associated…

As hospitals around the world are struggling to respond to the coronavirus crisis, cybercriminals with no conscience and empathy are continuously…

Google announced that Google Ads has a new ad policy starting in May it will no longer allow ads for documents and/or services that can be obtained…

Uberflip is acquiring SnapApp, bringing together two startups that promise help marketers use their content more effectively. President and Chief…

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s…

Marketers often speak about geo-targeting in digital advertising. In this article you'll know connection between Geo-targeting and social media.

If you aren’t careful, Google Ads can quickly cost an arm and a leg. If you are in an industry that already has expensive CPCs, you know what I…

  A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH)…

When a big data breach makes the news, there’s one thing that can get lost in the noise — the harm that hacking causes regular people like you.…