storytelling

Once upon a time, there was a young girl. She was 9 years old and her name was Wende. Wende was incredibly intelligent, yet she had a hard time…

Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become closely associated…

The International Broadcasting Convention (IBC) kicked off in Amsterdam this week. The folks at Adobe showed off its latest tinkering and iterative…

For communicators, it can be demoralizing to see nonexistent traffic onyour websites, low open rates on emails and poor engagement on social…

There was a time when marketing and communications or public relations, were treated as two different departments, siloed off from each other…

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It’s never been more imperative for PR pros to effectively tell clients’ stories with video.Major platforms like Instagram and Twitter are going…

By PR Daily Staff | Posted: August 3, 2018.IN-widget > span > .IN-top { max-height: 38px !important;…

Every business seeks to be more data-driven these days.Being able to back up your statements and decision making with cold hard statistics is a…

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of…