Respond

One of the most frequent questions about prospecting is some variation of, “How do I get my prospective client to respond to my email?” The question…

The Chinese government is not in the habit of making speculative “what if” announcements. Typically, before anything about its plans goes public, a…

Who do you trust? Who does your audience trust? There’s plenty of data (the Edelman Trust Barometer is particularly compelling) about the growing…

Every year, businesses send out over 124.5 billion emails, but few results in a click-through or sale. The typical opening rate is approximately…

Television was the original video advertising platform. Instead of reading print ads about products and services, people could watch commercials. And…

Even the best products with the most passionate users will have these “success gaps” — a disparity between your product and the user’s desired…

Most business owners don’t know how to respond to Google reviews, and it’s hurting them big time. Unfortunately, no matter how popular your business…

By John Holland, Chief Content Officer, CustomerCentric Selling® How should sellers reply when they are not going to win a transaction but are…

Matt Beckwith is a huge Chick-fil-A fan. Well, at least he was until the company repeatedly failed to respond to a simple question about ice cubes.…

Source: Flickr stock photoAs a leader, you should be creating an environment where people feel comfortable sharing bad news. You don’t want…