Relation

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of…

Instagram is courting marketers by enhancing its platform for easiershopping experiences.On Monday, the company announced two new features aimed…

You’ve cracked the code on Facebook, become an expert Instagram user andare firing off fantastic tweets.But are you still struggling to…

Modern communication technology is vulnerable in a hurricane.Power lines can be downed, and data centers could be flooded. Your cellphone could…

Originality is one of the most overestimated words of content marketing.An abundance of digital content obviously has marketers believing only…

Email use is just about saturated among Generations X and Y. There is one group, though, for whom it is growing: Generation Z, in the 13–21 age…

Video is king of today’s social media landscape. With the recent launch of IGTV, Instagram clearly has its eyes set on seizing the throne. IGTV? Can…

Getting your first PR job, or any job for that matter, can be both thrilling and terrifying. Not only are you excited to start your career, but…

Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month…

The venues and vibes couldn’t have been more different, but the goals were the same. One event enticed 8,000 young Hollywood trendsetters to party…