Relation

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simplepress releases,…

Companies used to rely on sales language and promotional content to engage their audiences. Canned press releases and email blasts to media outlets…

A good client relationship is like building a house.You design the structure, get all the materials together, build a sturdy…

What makes a communicator an exceptional, indispensable part of a team? What are the most essential functions you should focus on every single day?…

At the top of the wish list for any marketer posting content, whether avideo, meme or blog, is for their content to be embraced. Like a virus, in…

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right…

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiativesthat…

Time for the generational changing of the guard. “Generation Z only knows a world that is hyper-connected, where by the tap of a smartphone, a pair…

Humans are dazzlingly diverse, but we all share certain innate needs and desires. Employers would be wise to meet these primal emotional longings.…

When it comes to decisions about a family’s health, women are in charge. The US Department of Labor estimates 80 percent of healthcare decision in…