programmatic

Hulu is making a play to introduce more smaller advertisers to streaming TV with a new self-serve ad manager that lets buyers set up campaigns…

Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out…

The more Azure grows, the harder it is to manage through its portal. After all, graphical user interfaces rarely scale beyond a few machines. With…

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Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE! Direct mail might seem…

A dramatic increase in performance and insights that can be used in other channels. For the best results, you’ll need to test programmatic display…

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on…