Positioning

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly…

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need…

The modern business world is tough and undoubtedly, full of challenges. Under such circumstance, it is important for entrepreneurs and business…

One of the advantages of having a global network is that you get a macro view of the industry landscape, and through that, identify who the next…

When Chris Sheldrick found out that concert equipment was delivered to the northern part of Rome instead of the southern part, he knew something…

Strong brands make credible, relevant, and distinctive brand promises. Even more importantly, they fulfill these every day. Developments in social…

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In this hypercompetitive world, where thousands of brands are trying to outdo each other to capture…