Personalization

Here are few top social media trends for brands to watch in 2022 and beyond. You can remain ahead of your rivals by adopting these trends.

Google’s John Mueller said it would be better to offer personalization to users through dynamically tweaking the content on the page versus…

It’s been less than six months since Adobe acquired commerce platform Magento for $1.68 billion and today, at Magento’s annual conference, the…

Did you know, that instead of sendingthe same email to everyone on your mailing list, you can improve your results and conversions by sending…

PayPal is revamping its mobile app. Again. In an effort to keep pace with newcomers like the bank-owned Zelle, PayPal says its new app will focus on…

“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make…

Through the partnership, advertisers can easily onboard first-party data — a brand’s own data from customer relationship databases…

We designed Adobe Target to leverage the Experience Cloud Profile. This unified customer profile brings together all customer data…

Adobe Unveils New Sensei Capabilities in Adobe Target to…

Auto-Target leverages powerful machine learning powered by Adobe Sensei, Adobe’s AI and machine learning framework, to introduce as…