How metrics sharpen electronic mail comms at three organizations
Wherever you’re employed hospital, college, pharmaceutical large or a startup manufacturing bathmats on Mars electronic mail is probably going your…
Browsing Tag
metrics
Google’s next chapter for metrics to focus on clarity
Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search…
Facebook missteps highlight platform metrics
Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of a video view…
Email Marketing Metrics: Everything You Need to Know
“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t…
5 Popular Sales Metrics That Destroy Sales Performance | Sales
In 1997, Billy Beane became the General Manager of the Oakland A’s. The A’s had the lowest payroll in Major League Baseball and in the four full…
Which Social Media Metrics Should You Be Tracking? | Social Media
Social media has all but become a requirement for successful business marketing. If a company is not utilizing the most popular social media…
Four Guiding Principles for CX Metrics with Meaning | Customer Service
When it comes to metrics, the human race is a little obsessed. We measure our weight, height, IQ, wealth, and now our followers on social media.…
Bumble’s New Snooze Feature Prioritizes User Self-Care Above Engagement Metrics Tech| Innovation
<div _ngcontent-c16="" innerhtml=" Bumble’s new Snooze featureBumble Recently, the women’s first dating app, Bumble, added a…
Content Marketing ROI: 5 Metrics You Need to Know | B2B Marketing
Want to hear something shocking?
Only 35 percent of B2B marketers measure content marketing ROI.
Seems off, doesn’t it? Especially since the vast…
Optimizing for Earned Metrics in YouTube Campaigns – Info Marketing
When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the…