Media

This article originally appeared on PR Daily in August of 2017. Pulling off an effortless media interview is harder than it looks.What are the…

Fresh off its well-heeled second-quarter sales results, LVMH Mot Hennessy Louis Vuitton has a new media agency. The luxury goods conglomerate has…

The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all…

Back in 2011, IBM’s new Watson technology was the focus of a lot of excited expectation about what its artificial intelligence platform – having…

For media relations professionals, knowing what goes on behind the scenes in a newsroom is crucial to success. How do the story decisions get made?…

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the…

If you’re a PR pro, chances are you’ve wished you could read minds at onetime or another.It probably happens after your pitch is rejected for the…

5 Tips to Make Eye-Popping Social Media Content to Churn More Sales Leads Digital marketing is an extremely crowded marketplace today. More competing…

As social networks continue to throttle the organic reach of business accounts, many business owners have either sunk in despair or wasted time…

“People are watching content at their convenience, choice, and control,” television executive producer and ZEUS CEO and President ​Lemuel Plummer…