6 media relations tips to make yourself a go-to source – Info PR
By Jane Tabachnick | Posted: August 3, 2018Journalists are under continuous pressure.
They must gather…
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media relations
9 dreadful opening line errors that will doom your pitch – Info PR
By Mark Jacob | Posted: August 3, 2018The press release started with: “Hey – what’s up?”
I added it to my…
Dear PR pros: The problem is you – Info PR
This article first appeared on PR Daily in August of 2017.A bad pitch won’t do you any favors.Inspired (or depressed) by subpar media relations…
5 rules for pitching your content to editors – Info PR
Before you can start building relationships with editors at your favorite
online publications, it’s important to learn how to pitch your content—and…
11 free tools to pump up your PR efforts – Info PR
This article originally appeared on PR Daily in August of 2017.As a PR pro, you might find that your inbox is overwhelmed with fancy,
expensive tools…
Why a ‘get-to-know-you’ phone call is lazy PR – Info PR
Some PR pros just can’t cut the phone cord.The request usually appears in an email, friendly enough in tone: A PR pro
wants to “hop on a quick…
Infographic: Do you know your public relations ABCs? – Info PR
Public relations is not a one-size-fits-all industry; there isn’t a
handbook for success.There are, however, guidelines.PR pros should know…
Words and phrases PR spokespeople should avoid – Info PR
Everyone appears to be ‘humbled”—but the majority are completely misusing
the word.The same goes for several words that crop up in presentations…
Why and how you should keep working on media relations – Info PR
Is there still value in cultivating media relations?
Given the rise of social media and digital marketing—combined with the demise of newspapers,…
Are the days of media relations coming to an end? – Info PR
A while back, a reporter I had been pitching threw me what I thought was an unexpected softball. “How about some commentary on X topic from X…