Measuring

Campaigns without metrics are akin to playing darts into a pitch-black room you may feel like you aimed well, but you never really know whether…

For better or for worse, healthcare is changing, and as a result, your practice might be experiencing some growing pains. That’s because today’s…

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This article was originally published on the Deep Safety blog. A major challenge in AI safety is reliably specifying human preferences to AI systems.…

Carrying your smartphone around everywhere has become a way of life. In doing so, you produce a surprising amount of data about your role in the…

Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE! Christine Vermes,…

Savvy marketers know that while having a high-quality product is important, it’s not the only aspect a brand needs to be successful. Brands now have…

During the sales process, it’s important to have open and upfront conversations about how advertisers measures success. Clients will make their…