Marketers

Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle…

At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, ahead of…

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective…

Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up…

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets…

Cash Flow – This is a summary of cash entering and leaving your company. Making a point to handle your bookkeeping is another accounting basic digital…

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where…

As a marketer, you spend so much time juggling emails, content, social media, and more. You could definitely do with extra hours in the day—but…

The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3…

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. Chief Marketer and…