Keyword

In this guide you will learn how to use keyword mapping to give more opportunities compared to the traditional use of keywords in SEO.

In this post we will explain conducting keyword research is now more important than ever to understand the latest shifts in consumer intent.…

Earlier this week, Frédéric Dubut, the PM of overall Bing’s core search team, said that 2020 will be the year where keyword research becomes…

The Google Ads team released upgrades to both the Google Ads Editor and Keyword Planner tool. Google Ads Editor is now at version 1.1 and added a…

Facebook could soon allow users to remain blissfully unaware of comments that contain certain keywords or phrases. Reverse engineering guru Jane…

Keyword research is one of the fundamentals of SEO, as it helps to provide you with a starting point in crafting an effective SEO strategy. Having…

At Yoast we’re convinced readability is essential if you want to rank high and give users a pleasant experience on your website. That’s why we’re so…

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword…

Understanding the B2B buyer’s journey, from awareness to vendor validation to sales readiness, becomes critical in developing a successful online…

Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content…