Influencers

Today’s salespeople — and especially account-based salespeople — need to know more about their prospects before conducting outreach. And, chances…

Power can be a dangerous thing and social media has provided us with platforms that help make us feel powerful. Relaying information and opinions at…

It wasn’t that long ago that a major brand would probably avoid stepping into cultural conversations about sensitive topics at all costs. But that…

If your company is looking to explore using influencer marketing to drive sales and brand awareness, you’re probably running into two common issues.…

No one in my generation dreamed of a career in digital analytics. It wasn’t an option for pre-Urchin children. We dreamed of being firefighters and…

“Don’t be afraid to show your true colors. Embrace your  “feminine traits” or values–such as selflessness, empathy, collaboration, flexibility, and…

What’s the difference between an Influencer and Digital Talent? Often, it’s process and results. These days, anyone can be an Influencer just like…

“Being an MVP is not a point of arrival but the beginning of a new trail and becoming a real Salesforce evangelist is a long path, that starts with…

For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of…

In 1906, Italian economist Vilfredo Pareto observed that 20 percent of the people in Italy owned 80 percent of the land.In later years, he went on to…