IAB releases Augmented Reality for Marketing playbook
Augmented reality (AR) is becoming increasingly popular among consumers and increasingly more available to marketers as a creative channel for…
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IAB
Ubex Joins IAB Europe – Info Gadgets
Ubex is delighted to announce that it has joined the IAB Europe network and will be part of it from July 2018 for the next 12 months. The move is yet…
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech – Info Marketing
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain.
A week ago, its…
Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more – Info…
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on…
Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis…
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on…