You Earned that Media — Now what? | Public Relation
For far too many brands, getting the headline is the goal. They may not “say” that, but the way they operate their communications efforts proves…
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Why Is Earned Media So Difficult To Measure Accurately? | Viral
Accurately measuring and reporting the impact and effectiveness of earned media has been, and continues to be, the subject of persistent debate…
Optimizing for Earned Metrics in YouTube Campaigns – Info Marketing
When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the…
Turn your earned media pitches into shared and owned media content to get more visibility –…
3 tools we recommend to create the content you’ll use to pitch
Most news outlets have a social media or digital desk, and they’re always looking for…
9 ways to amplify your earned media coverage
Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine…
9 ways to amplify your earned media coverage – Info PR
How to recycle your media coverage to gain more visibility
Congratulations! Your company received great media coverage. And now you’re left wondering,…