Customer

There’s a level of investment needed to attract new customers – it includes time, resource and cold, hard cash. And to some marketers,…

Focusing on each customer individually instead of rushing to get things done can help create a long-term relationship of trust.Whether you’re new…

At a recent ABM roundtable, the feeling was one of excitement around the ambition and importance of this...Article Prepared by…

You’ve just come back from another successful—and exhausting—trade show. Congrats! But while you may feel you've earned some well-deserved downtime,…

A month on from enforcement, marketing teams are assessing their post-GDPR priorities. For many, customer acquisition will be at the top of…

A Guide to Writing Customer Service Emails Despite the rise of social media, live chat services and chatbots, email is still one of the most…

4 Dimensions of Customer Trust Put simply, high trust is a dividend; low trust is a tax. In fact, in our increasingly low-trust world, trust has…

We look at how health and beauty marketers can join up their marketing channels. How they can create a cross-channel customer journey.

Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner Building a strong customer base is a game of…

At some moments customer service job can be a challenge. Dealing with different people and trying to meet their expectations is not an easy task.…