Consumer

Everyone knows communication is among the most necessary points of a relationship. That is true not just for private relationships, however skilled…

Beginning a social media company or consultancy could be thrilling, however it’s additionally intimidating particularly in case you’ve by no means…

Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive…

Chinese regulators have given smartphone maker Xiaomi the green light to set up a consumer finance company in Chongqing, a municipality in the…

Who do you trust? Who does your audience trust? There’s plenty of data (the Edelman Trust Barometer is particularly compelling) about the growing…

Technology firms have benefited for many years from the largely laissez-faire strategy to regulation taken by progressive governments reluctant to…

Credit: PMX Agency People’s lives aren’t commodities for brands to own or share. After 50 years of being trained by the most sophisticated marketers…

The British military historian Sir B.H. Liddell Hart compared a strategic plan to a healthy tree, full of branches. With customer expectations on the…

  Five years ago, hot on the heels of some significant global rebranding work and regional talent branding successes, I wrote a book titled “Brand…

As it approaches its 35th year in the venture capital business, Accel is staying true to its promise to continue passing the torch to the younger…