Advertising Pinterest poaches Athleta’s Andréa Mallard as its first CMO | Advertising Nov 7, 2018 Athleta Chief Marketing Officer Andra Mallard has left the Gap Inc.-owned brand to join Pinterest as its first-ever CMO. Mallard, a former…
Tech and Gadget Pinterest taps former Athleta exec as first CMO | Industry Nov 6, 2018 Andréa Mallard, the former chief marketing officer of the Gap -owned line of athleisure clothing Athleta, has joined Pinterest as its first-ever…
Social Media Want to Be More Like Wendy’s on Twitter? Here’s What the Company’s CMO Says to Do. | Social Media Oct 2, 2018 Kurt Kane says just copying Wendy’s voice won’t cut it. October1, 20183 min read Opinions expressed by Entrepreneur contributors are their own.…
Advertising Uber picks Beam Suntory exec as its first-ever CMO | Advertising Sep 11, 2018 Uber has tapped seasoned packaged goods executive Rebecca Messina as its first-ever global chief marketing officer as the 9-year-old…
Tech News update Facebook poaches new CMO Antonio Lucio from HP | Social Aug 24, 2018 Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and…
Tech News update Facebook poaches new CMO Antonio Lucio from HP | Apple Aug 24, 2018 Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and…
Advertising Going high-touch in a high-tech world: Q&A with Zoom CMO Janine Pelosi | Advertising Aug 16, 2018 Just about 50 years ago, futurist Alvin Toffler predicted that as our lives became increasingly dominated by technology, we’d feel an increased…
Marketing How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO… Aug 5, 2018 Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE! The nonprofit…
Advertising Facebook searching for its next CMO: Must be cool under fire – Info Advertisement Aug 3, 2018 Facebook's next CMO will need to be ready for some serious scrutiny Credit: Illustration by Tam Nguyen/Ad AgeFacebook is looking to fill…
Marketing How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on… Aug 3, 2018 Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE! No question about it:…