Buyers

Many doubted The Civil Media Company‘s ambitious plan to sell $8 million worth of its cryptocurrency, called CVL.  The skeptics, as it turns out,…

caption Hudson Yards in Manhattan. source Business Insider/Jessica Tyler Home sales in Manhattan have slowed for four straight quarters, according…

Camera maker RED is working on its first smartphone, and there have been quite a few setbacks, including this latest development. Company founder…

By John Holland, Chief Content Officer, CustomerCentric Selling® Vendors and their marketing staffs have faced many challenges in managing inbound…

Today’s buying journey is a path that changes direction with each step. Effective sales professionals watch for these changes before they put the…

When one designs a sales process, it is normally presented on a slide, beginning on the left side with a box, normally titled “target.” It ends on…

Courtesy of Primary Intelligence, a CustomerCentric Selling® Partner Although B2B buyers are most interested in product features and functionality…

February 16, 2018Today, I want to talk to you about a process that we’ve been using with our clients that is helping…

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers…

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands…