branding

There’s new evidence that suggests we may have passed the peak of influencer marketing. In a Winter 2017 report, Dealspotr found that a slight…

Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone. To me,…

Earlier this year Larry Fink, Chairman and CEO of Blackrock, published his annual letter to CEOs titled ‘A Sense of Purpose’. Mr Fink explained that…

One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases. That…

Most if not all job seekers reach at some point a heightened level of frustration with their job search process. It’s easy to understand, and it…

It’s not uncommon for a small business or entrepreneur to approach branding as something they know they need, without a full concept of what branding…

THERE IS A WORD AND A STRING OF LETTERFORMS; AND IN THE CONSTRUCT OF THE TWO, THERE IS MEANING IN THEIR BEING. CONTEXT AND WHAT THAT MEANS FOR A…

Most business owners don’t know how to respond to Google reviews, and it’s hurting them big time. Unfortunately, no matter how popular your business…

Cryptocurrency hardware wallet manufacturer Bitfi has officially closed its bounty program, according to an August 30 tweet, in addition to removing…

When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by…