branding

When building a personal brand mobile marketing is key to increased visibility online. To achieve this it’s not only important to create compelling…

  Learn the science of good storytelling in Asia’s first Brand Hackathon   Most of us wake up in the morning and have to pick from ten different…

Understanding what a professional background is (and how to structure it) is very important. It’s something almost all people reference or hear about…

For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share…

For entrepreneurs, the elevator pitch is everything. Your digital elevator pitch is your online bio, whether it’s your social media profile or…

A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social…

  A powerful social engagement strategy to boost engagement is to integrate elements of gamification into your marketing, social media, community and…

  The winner’s curse, a finding based on economic theory, should concern brands. It’s the idea that the winner of an auction tends to pay more for…

  Five years ago, hot on the heels of some significant global rebranding work and regional talent branding successes, I wrote a book titled “Brand…

A lack of time and over scheduling are roadblocks to having more focus and moving forward for your personal brand. In order to grow your business…