branding

Selected by Richard Baird.In June there were five projects that stood out and have made it into BP&O’s Best Of Series. Between them…

Boy Scouts Changing Its Names Doesn’t Earn a Merit Badge: 6 Real Reasons Why Acronyms Don’t Work as Brand Names Perhaps you’ve heard the brouhaha…

A Look at the Upside and Downside of Relying Strictly on eCommerce There is no doubt that eCommerce is a great idea. If you have a brand…

3 July,2018 | Author: Richard Baird | Filed under: Art and Design | Tags: Art Gallery Logos and Brand Identities, Designed by Studio fnt |Opinion…

  Your brand is your organization’s largest intangible asset, making up 20% of its market capitalization value (Brand Finance 2018).…

It takes Courage & Chutzpah to Be Authentic:  5 Surprising Ways to Share Your Brand DNA Today’s blog on Brand DNA…

Tips on How to Make Your eCommerce Shop Stand Out from the Competition Launching an eCommerce brand is daunting. The number one problem…

4 July,2018 | Author: Richard Baird | Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | This first edition of LogoArchive in…

The Tragedy of Kate Spade & The Dangers of a Self-Named Brand: 5 Reasons Why You Don’t Want to Name the Company After YOU! We’ve all undoubtedly…

And which eCommerce Site is right for your brand? If your business is going to be offering products and services online, you’ll need a way…