branding

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to behavior…

IN THE CRUSH OF THE CROWD, YOU CAN BE ALONE. IN THE MIDST OF THE ALONE, YOU CAN BE ALL ONE. It’s an interesting balance, the idea of the alone. And…

Promote Your Personal Brand Promise with LinkedIn Hashtags Feeling inundated by those little cross-hatch figures or pound signs? No wonder. Hashtags…

Since 1970, the mission of the Greater Columbus Arts Council (Arts Council) has been to support the arts and advance the culture of the Central Ohio…

THE JOURNEY OF SPACING-IN AND THE ART OF DOING NOTHINGNESS. I was in a meditation chamber and we were sitting, quiet—as I settled in, quieting down—I…

A robust online presence is great for your personal brand and executive job search, but not all publicity is good publicity. When it comes to online…

At Origo, we like to think we are more than just a full-service agency with designers and account managers—we’re also a diverse group of mentors,…

Too often these days we end up talking past each other. When the other person is talking to often we are thinking about what we want to say next or…

In 2018, a brand cannot succeed without both proper and effective marketing. That being said, it should come as no surprise that you need a personal…

Never forget that the digital revolution is changing the way customers buy and the way brands sell. So, it’s no surprise that loyalty programs are…