Brand

About two years ago, the rollout of the new KPN retail brand experience began. KPN is the largest telecom and IT services provider in the…

You’ve built your business on Amazon, you’re making money, and things are going great. So why should you put time, effort, and money into building a…

“Great customer service can drive brand awareness by encouraging customers to rave about how they were treated.”Great software companies like…

Rite Aid Corporation has selected Havas North America as its new agency of record for brand strategy and creative following a review that kicked…

If you follow the InMoment blog, you know that we believe loyalty is the end all be all of customer experience efforts. If customers are loyal to…

Very soon the days will sprint past December and into 2019. Another decade will come to a close. While the year 2018 has been an interesting one for…

The latest entry in the venerable Assassin’s Creed series is once again making waves, this time with a brand new set of trailers revealed at…

  David Ogilvy famously said, “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they…

It’s important for your personal brand to be prepared for the latest marketing trends online. In order to accomplish this we need to have…

Until fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested. If ethnic…