Brand

When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and…

There’s a common fallacy that exists in the marketing industry that data is for performance marketers and creative is for brand marketers. At Social…

The battle for consumers’ hearts, minds and wallets won’t be won in R&D labs. Sure, shoppers love new gadgets and there’s always room for…

Branding is certainly a well-known concept for marketers everywhere. After all, a brand is what makes a business more than a sum of transactions:…

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Brand Identity for Tom Mark Henry by Christopher Doyle & Co. Brand Identity for Tom Mark Henry by Christopher Doyle & Co. Brand Identity…

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Never forget that the digital revolution is changing the way customers buy and the way brands sell. So, it’s no surprise that loyalty programs are…

If you’ve ever driven a hybrid or electric vehicle, one of the first things you’ll notice is that the engine makes almost no noise at low speeds.…