brand manager

PR pros are well acquainted with the idea that artificial intelligence (AI)will have an impact on their work. However, do they understand what…

Is it time for you to “take a break from social media?”While it might not be entirely realistic for today’s marketer, there are some ways doing…

Offering valuable content and an outstanding website are crucial to PR and marketing efforts, but so are strategies that get consumers to click.…

Finding the perfect tagline can be daunting. You want something punchy and descriptive that encapsulates who you are, what you’re about and why people…

By PR Daily Staff | Posted: August 2, 2018For brand marketers, success on Facebook and Instagram seems to get…

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year…

Every business seeks to be more data-driven these days.Being able to back up your statements and decision making with cold hard statistics is a…

Firefox’s parent company Mozilla wants to rebrand its iconic browser—and it’s asking users to point the way.The internet tools company started as…

There seems to be no limit to what people will do for social media glory.Whether it’s eating a spoonful of cinnamon or a packet of toxic laundry…

To celebrate the Big Mac, McDonald’s went old school.The fast-food chain minted a commemorative coin, worth one Big Mac at thousands of locations…