B2B

Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and…

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of…

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. Whether you have budgets you want…

88Spares COO Duncan WhiteIndonesian B2B e-commerce platform 88spares announced that it has appointed Duncan White as COO. In a press statement,…

Great leaders often share a lot of the same common traits. They are emotionally intelligent, exhibit great communication, interpersonal teamwork,…

About a week ago Google’s Ben Gomes, VP of Search, News, and Assistant, discussed three fundamental shifts in how the search engine intends to think…

What is the value of SEO to our business? B2B marketing executives all over the world are asking themselves this question. And many are having…

When you think of user-generated content (UGC) that is, content that has been created and released into the world by “real-life” contributors what…

After repeatedly missing self-imposed deadlines for progress on its wireless charging-at-a-distance phone case, uBeam’s CEO Meredith Perry has…

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us…