B2B

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely…

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a…

Still haven’t made the full-time switch from Microsoft Word to Google Docs? Perhaps it’s because old habits die hard. Or perhaps it’s because,…

Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You…

There was a time when marketing and communications or public relations, were treated as two different departments, siloed off from each other…

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design—as the company’s website…

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this…

When looking for answers to questions or information on a potential purchase, what do people tend to do first? They grab their phones. In light…

You’ve heard it. I’ve heard it. We’ve all heard it. Three little letters being passed around the marketing blogosphere… ABM. But what is ABM?…

There are 500 million tweets sent each day. To break it down, that’s 6,000 tweets per second. A large number of those tweets are being created by…