Analytics

In the Google Marketing Platform, Audiences are how we pass collections of users between tools – like sharing a Google Analytics audience with…

Marketers frequently attend AdWords training simply to better manage the company that manages their PPC campaigns. That should not be surprising.…

Filtering out employee traffic remains one of the biggest challenges our clients and training attendees face. Unfortunately, there isn’t just one…

If you want to track multiple domains within the same Google Analytics account, you’ll have to make some modifications to your tracking code. Out of…

For ecommerce and retail websites, reporting on revenue, product information and sales is essential to benchmark how the site is performing. If…

Besides the basics of adding analytics and marketing tags to your website, Google Tag Manager also enables advanced website tagging and management…

Canvass Analytics, an AI-based predictive analytics platform that helps streamline industrial operations, announced today that it has raised $5…

Ah, the lure of shiny objects. Tableau’s beautiful, interactive data visualizations long tempted me, but it wasn’t until they introduced the direct…

At LunaMetrics, we’ve embraced Google Tag Manager as an excellent tool to help companies and agencies correctly implement Google Analytics and other…

This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun…