Analytics

Google analytics 4 (GA4) used to measure traffic and engagement across websites and apps which focused on data visualisation and AI machine learning.

Need to update to Google Analytics 4, but not sure how? This guide, I’ll show you how to easily install and activate GA4 on your WordPress website.

Explore six ways to improve your business website using AI SEO tools, from keyword research to link building and competitor analysis.

In this article, we will explore 7 common Google Analytics 4 (GA4) setup mistakes and provide practical tips to avoid them.

Computing power and massive datasets have led to ease of creating AI models. Here are some data and analytics trends that expect to watch in 2022.

As a concept, people analytics (or human capital analytics) has been around for years. Yet, if you’re like most businesses, the idea of…

Survey reveals that analytics usage and business optimism are up as companies navigate the choppy waters of the new normal.According to a new…

When Google announced that it was acquiring data analytics startup Looker for $2.6 billion, it was a big deal on a couple of levels. It was a lot of…

TECHNOLOGY has made it possible for companies to collect data from a variety of sources — which is why most businesses have significant data…

There is a lot of chatter in the past 24-hours in the SEO forums, mostly at WebmasterWorld, around Google organic traffic fluctuations. It seems that…