Advertisement

At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque…

Credit: istockTwo years ago, Google changed the color of its little icon that appears next to ads in its search results to green from…

If you are staying up to date with all things Google and Google AdWords, you might have heard of the mobile-first index.It’s easy to ignore if you are…

Savvy marketers know that while having a high-quality product is important, it’s not the only aspect a brand needs to be successful. Brands now have…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention…

In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing…

Workplace by Facebook revealed some new features aimed at boosting collaboration by employees using the social network’s answer to Slack. Product…

Credit: Illustration by Tam Nguyen/Ad AgeWith the Papa John's story seemingly unraveling by the hour, it can be difficult to keep track…

Facebook ads bidding has a huge effect on your ad results.If you want to beat your competitors in the Facebook ads race, it’s not just the shiny ad…

Active military, veterans and their families have a lot on their minds, including how they can be successful financially. Money can be a serious…