Entrepreneurship Former Zulily Employees Announce Digital Ad Platform New Engen – Info Entrepreneurship Jul 27, 2018 A group of Seattle entrepreneurs, who worked at flash sale site Zulily before it sold for $2.4 billion in 2015, are announcing a new company that has…
Mac Apple Shares New ‘Unleash’ iPhone X Ad Highlighting A11 Bionic Chip – Info Mac Jul 26, 2018 Apple today shared a fun new iPhone X ad on its YouTube channel, this time touting the capabilities of the A11 Bionic chip built into the device. In…
Advertising Adobe taps White Ops to combat ad fraud in streaming TV – Info Advertisement Jul 26, 2018 Credit: Pau Barrena/BloombergMarketers may need to start watching their ad dollars when targeting consumers through over-the-top and…
Social Media Facebook and Twitter introduce new tools regarding ad transparency – Info Social Media Jul 25, 2018 Social media websites, particularly Facebook, have faced recently came under fire in regards to their privacy and advertising policies.…
Advertising EBay CEO rallies merchants with big goals, holiday ad pledge – Info Advertisement Jul 25, 2018 Credit: Daniel Acker/BloombergEBay CEO Devin Wenig pledged to spend big on marketing to lure more women and millennial shoppers to the…
Marketing Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%… Jul 25, 2018 tanuha2001 / Shutterstock.com Advertisers are continuing to shift ad dollars from Facebook to Instagram — resulting in an…
Advertising Video: What Is Ad Fraud and How Does It Happen? – Info Advertisement Jul 25, 2018 Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably,…
Advertising Tuesday Wake-Up Call: Google’s huge ad business just got huger. Plus, distress at the Daily… Jul 25, 2018 The Google Inc. logo at the company's exhibition stand at the Dmexco conference. Credit: Krisztian Bocsi/BloombergWelcome to Ad Age's…
Advertising Here’s how EU’s $5b fine against Google will affect the digital ad ecosystem –… Jul 25, 2018 Credit: istockTwo years ago, Google changed the color of its little icon that appears next to ads in its search results to green from…
Advertising Facebook Ad Transparency Tool: What It Can and Can’t Do – Info Advertisement Jul 24, 2018 So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe…