How to Avoid Losing Millions to Ad Fraud: Forensiq’s Amit Joshi on Marketing Smarts [Podcast]…
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Google Wall Map Designed With Google Display Ad Units – Info SEO
Louis Gray from Google snapped a picture of a wall at the Google office in Mountain View, California showing how Google designed a map on a wall…
How the ad industry is reacting to Bogusky’s CP&B comeback – Info Advertisement
Alex Bogusky Credit: CP+BSome people celebrate their birthday with a cake or a nice meal out. But Alex Bogusky, who turned 55 on Tuesday,…
Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV – Info Advertisement
Television isn’t dying, but it is changing.Commercials today are not standalone ads: They’re integrated parts of multichannel strategies.Intuit, for…
Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending –…
CMOs, it's time to disrupt your teamShift your marketing mindset to drive customer…
The Creators of Squatty Potty’s Pooping Unicorn Bring You … An Ad School? – Info Advertisement
If you’re looking for a comedy boot camp or a road map for creating a viral video, this isn’t the class for you.But a new online training program from…
CBS ad vet Dean Kaplan retiring, succeeded by Russ Behrman – Info Advertisement
Dean Kaplan of CBS is retiring.CBS advertising veteran Dean Kaplan is retiring, effective today, from his position as exec VP of sales…
Facebook updates video ad metrics & adds Moat as measurement partner – Info Marketing
Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in…
Nestlé Waters taps new CMO amid sparkling water ad war – Info Advertisement
Yumi Clevenger-Lee Credit: Nestlé Waters North AmericaNestlé will have a new executive running its water marketing in North America as it…
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager…
Snapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will…