Digital Marketing You Saw My Ad WHERE?! Mastering Google Display Placements | Marketing Aug 31, 2018 Your Google Ad Display placements should be as important to an advertiser as the ad creative itself. Imagine this: You’re sitting at your desk, it’s…
Social Media Birth control app Natural Cycles ran a misleading Facebook ad claiming to be ‘highly accurate’ |… Aug 30, 2018 A Facebook ad for the smartphone app Natural Cycles promising a “highly accurate” birth control method has been banned for making misleading claims…
Social Media Contraception app Natural Cycles’ Facebook ad banned for being misleading | Social Aug 30, 2018 Natural Cycles, a Swedish startup which touts its body temperature-based algorithmic method for tracking individual fertility as an effective…
Digital Marketing Facebook Removes Ad Targeting Options – TechWorried? | Marketing Aug 23, 2018 Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in…
Social Media 4 Incredible Image Hacks to Improve Your Facebook Ad Campaigns | Social Aug 22, 2018 Five years ago, a colleague of mine began promoting her e-commerce business on Facebook. After spending two years promoting it on AdWords, she…
Social Media Facebook axes 5,000 ad categories that excluded based on ethnicity, religion | Social Aug 22, 2018 Facebook has removed over 5,000 ad targeting categories to limit advertisers’ ability to be discriminatory on its platform. NurPhoto Facebook is…
Social Media Complaint by federal agency says Facebook’s ad platform is discriminatory | Social Aug 21, 2018 Facebook is once again in hot water for its ad system. This time the platform appears to have allowed housing advertisers to discriminate (again).…
Advertising Ad Age’s Best Places to Work is open for submissions | Advertising Aug 16, 2018 To attract top talent, you need to be a company where people want to work. And while what you make or market help influence people’s opinions of…
Advertising Wednesday Wake-Up Call: A scary ad spooks YouTube viewers. Plus, will New York magazine be sold? |… Aug 15, 2018 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this…
Digital Marketing 6 Tips for Writing Ad Copy at Scale | Marketing Aug 15, 2018 So here you are, staring at a million empty cells on an Excel spreadsheet, brainstorming your best calls to action, aka CTA’s and your catchiest…