Putting machine learning into the hands of every advertiser
This post originally appeared on the Inside AdWords blogThe ways people get things done are constantly changing, from finding the closest coffee shop…
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EBay throws shade at Amazon ahead of Prime Day
Amazon's massive annual sales extravaganza, Prime Day, is one week away, and at least one of the company's rivals is in attack mode. On Monday, eBay…
Generation Z: How to Show Older Employees There’s Nothing to Fear
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When millennials entered the workforce, they rocked the foundations of most organizations. The generation was so unlike those before that it…
The "Marketing Retrofit" Gag
One of my favorite marketing gags is the one in which marketing people take a huge creative success and attribute its success to some horseshit…
Friday Wake-Up Call: The U.S.-China trade war is here, and other news to know today
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing…
Thursday Wake-Up Call: WPP sends Martin Sorrell a warning, and Amazon channels Toys R Us
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing…
Can web analytics help you connect with your customers better?
You’re connecting to customers every single day, in many ways. Every time a customer walks through your door, reads one of your tweets, calls your…
Maximisez la valeur client grâce à la segmentation automatique
Si je vous demande quels clients ont le plus de chances d’acheter votre produit ou votre service demain, pouvez-vous …
Monday Wake-Up Call: 'Uncle Drew' had a solid box office debut, and other news to know…
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing…
Crowdfunded Ion Belt puts a complete smartphone recharge around your waist
Portable battery boosters are a great idea. Trouble is you've always left them at home when your phone decides to haemorrhage its last 20% of battery…