Analytics

At LunaMetrics, we’ve embraced Google Tag Manager as an excellent tool to help companies and agencies correctly implement Google Analytics and other…

This is a really great question and, as simple as it seems, an important one to consider before getting started with new campaigns. AdWords…

Your neighbor tells you he is thinking about buying an electric car. Avoiding fossil fuels is important to him, but he is getting older—his 80th…

What is one element of business that every boss cares about? Money. Specifically, Return on Investment (ROI). If you plan to convince your boss that…

Analytics is a field where it’s really easy (and sometimes fun!) to get ‘lost in the weeds’ over code, best practices, implementation and analysis.…

Shopping campaigns are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce…

When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more…

Have you had enough of being mediocre? Are you tired of asking your tech gurus a question? Ready to try your hand at being the best?If so, check…

Paid search competition comes in many forms. The competition is usually what we would expect – those other advertisers that are acting in the same…

Cross-domain tracking is one of the more complex, confusing and often misunderstood areas of web analytics. It involves cookies, browser security…