Analytics

Pour (ré)engager un client, il faut lui donner une cause Les clients utilisent de nombreux points de contacts avant d’acheter. La façon la plus…

A year ago, I presented about 25 senior internal audit executives with an extensive overview of some of the features of digital innovation in…

Un visiteur arrive sur votre fiche produit. C’est un premier signe d’engagement confirmant son intérêt pour votre offre. Il existe une corrélation…

In the Google Marketing Platform, Audiences are how we pass collections of users between tools – like sharing a Google Analytics audience with…

Marketers frequently attend AdWords training simply to better manage the company that manages their PPC campaigns. That should not be surprising.…

Filtering out employee traffic remains one of the biggest challenges our clients and training attendees face. Unfortunately, there isn’t just one…

If you want to track multiple domains within the same Google Analytics account, you’ll have to make some modifications to your tracking code. Out of…

For ecommerce and retail websites, reporting on revenue, product information and sales is essential to benchmark how the site is performing. If…

Besides the basics of adding analytics and marketing tags to your website, Google Tag Manager also enables advanced website tagging and management…

Ah, the lure of shiny objects. Tableau’s beautiful, interactive data visualizations long tempted me, but it wasn’t until they introduced the direct…