Analytics

At Google’s Cloud Next event in San Francisco, partners are announcing third-party data services on Google Cloud Platform (GCP) that offer impressive…

There’s only one way organizations can compete these days, and that’s by putting the customer first. As this MarTech Today article points out, by…

The current problem, as the report says, is that data science teams cannot keep pace with the business’ demand for PAML-based solutions. John talked…

Breaking up is hard to do. A couple years ago, DataStax vacated leadership of the Apache Cassandra project that it created as the community demanded…

What are the benefits and potential problem with machine learning in the enterprise? Here are my answers to the kinds of questions I get from…

Just like a new car, when your company first invested in Adobe Analytics, the implementation project would have kicked off with a lot of…

L’utilisation des adblockers est en constante augmentation : 615 millions d’utilisateurs dans le monde, une croissance de 30 % en 2017. Cette …

Discipline autrefois réservée aux pionniers d’Internet, le web analytics est devenu une pratique répandue ainsi qu’une source essentielle de données…

Pour optimiser un site e-commerce et faire grimper votre CA, la mesure et le suivi de plusieurs KPI s’imposent. Ces indicateurs permettent aux…

Mobile App Analytics has quickly become just as important as web analytics with app store downloads currently reaching over 100 billion and more…