Analytics

Google analytics 4 (GA4) used to measure traffic and engagement across websites and apps which focused on data visualisation and AI machine learning.

In this article, we will explore 7 common Google Analytics 4 (GA4) setup mistakes and provide practical tips to avoid them.

Computing power and massive datasets have led to ease of creating AI models. Here are some data and analytics trends that expect to watch in 2022.

The benefits of data visualization for getting business intelligence allow companies to visualize their data in various ways for more actionable…

Facebook is adding to its library of certificate programs with the launch of the six-course marketing analytics professional certification.

Google Surveys and Google Analytics data connectors you can access even more data through Data Studio with support for Google Analytics 4.

As a concept, people analytics (or human capital analytics) has been around for years. Yet, if you’re like most businesses, the idea of…

SAS and Microsoft are jointly announcing today a strategic partnership making Azure the preferred cloud platform for SAS’s analytics portfolio.…

Survey reveals that analytics usage and business optimism are up as companies navigate the choppy waters of the new normal.According to a new…

If you wish to get simplistic concerning the success of your online business, you’ll be able to say all enterprise survival comes down to 2…