Advertising

If you’re a service-based business, the right approach to advertising online can feel overwhelming and downright frustrating.Paid search works…

Google Ads certification is an important credential for marketers.It is one of the few standardized ways to prove a certain level of knowledge…

Hulu is making a play to introduce more smaller advertisers to streaming TV with a new self-serve ad manager that lets buyers set up campaigns…

Starting August 11th, Google is banning advertisements for “stalkerware” apps and hardware, which enable someone to track the phone activity or…

Apple today launched its annual Back to School promotion in Mexico, most countries in Europe, some countries in Asia, and the Middle East…

It’s the latest example of a symbiotic relationship that has developed in recent years between advertising’s giants and startup shops. Such…

The Covid-19 pandemic continue to negatively affect the advertising and media industries as consumption habits and marketing budgets change.

The thing with search engine marketing is that it is a high-risk but high-reward process by itself. If you ask me, organic is still the way to go…

Google Ads is for advertisers who want to promote their products and services on Google Search, YouTube, and other sites across the web.…

Google announced it is retiring the Ad Balance slider tool from Google AdSense. This tool that launched in January 2017 is going away on May 20,…