Advertising

Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other…

Credit: Michael Nagle/BloombergIt's been a heated summer for M&A in the media space and AT&T will continue to answer questions on…

A decade ago, long before the Internet of Things was an industry buzzword, Reliant, a Texas-based energy company owned by NRG, began installing smart…

Credit: istockPeople are the primary assets in our industry. "The scarcest resources in any organization are performing people," business…

A long time ago, in a galaxy far away, finding a single Star Wars T-shirt for women was harder to find than Luke Skywalker. Women and girls who loved…

Credit: Krisztian Bocsi/BloombergGoogle is still raking in marketing dollars from advertisers, propelling the online search giant to…

When Google AdWords rolls out updates, you want to know about them. Utilizing the latest feature can save you time and help you profit the most from…

At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque…

Credit: istockTwo years ago, Google changed the color of its little icon that appears next to ads in its search results to green from…

If you are staying up to date with all things Google and Google AdWords, you might have heard of the mobile-first index.It’s easy to ignore if you are…