Advertising Neymar’s Mea Culpa Could Be One of the Most Infuriating ‘Apology’ Ads Ever – Info… Aug 3, 2018 There is no question that Neymar is one of soccer’s best players today. The gifted striker is magnificent to watch and plays the game with verve, joy…
Advertising Thursday Wake-Up Call: Advertisers aren’t ditching CBS. And Google’s secret China plan… Aug 3, 2018 Credit: Michael Nagle/BloombergWelcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You…
Advertising Embattled Papa John’s Hires Endeavor Global Marketing as Its New Agency of Record – Info… Aug 3, 2018 Pizza chain Papa John’s has turned to another ad agency to help the company move through its ongoing identity crisis.The brand chose Endeavor Global…
Advertising To ring in its IPO, Sonos redesigned NASDAQ’s opening bell – Info Advertisement Aug 3, 2018 Sonos rings in IPO by reconceiving NASDAQ bell Credit: Sonos/NASDAQSound technology firm Sonos rang in the news of going public today in a…
Advertising W+K Amsterdam’s AR App Can Turn a Vinyl Record Into a Mind-Bending Lava Lamp – Info… Aug 3, 2018 One of the most fascinating tech demos I saw at this year’s Cannes Lions was unfortunately also one I wasn’t allowed to talk about—until today. Wieden…
Advertising CBS hires ex-prosecutor, SEC chair to probe CEO allegations – Info Advertisement Aug 3, 2018 Credit: Patrick T. Fallon/BloombergCBS has hired two law firms to investigate sexual harassment allegations against CEO Leslie Moonves…
Advertising Honeywell taps dedicated IPG team as global marketing agency of record – Info Advertisement Aug 3, 2018 Credit: courtesyInterpublic Group of Cos. has credited its "open architecture" strategy for some of its recent success. Now the…
Advertising MDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on Earnings Call –… Aug 3, 2018 Ad agency network MDC Partners called its financial performance for the first half of 2018 “poor” in an earnings call today but sounded more…
Advertising CBS Board Hires Two Firms to Investigate Les Moonves Sexual Harassment Allegations – Info… Aug 3, 2018 The CBS board has hired two separate law firms to investigate the sexual harassment allegations against CBS Corp. chairman and CEO Leslie Moonves in…
Advertising Apple expands app search ads in push to take on Google and Facebook – Info Advertisement Aug 3, 2018 Apple is expanding search ads in its App Store to six more countries where apps are big business: France, Germany, Italy, Japan, South Korea and…