Amazon Prime Video Is Coming to Comcast’s Xfinity X1 – Info Advertisement
In a ploy to keep subscribers happy, traditional cable companies are continuing to partner with large streaming companies. In keeping with that,…
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Disney wants the ‘Star Wars’ rights back from TBS and TNT for its streaming service…
'Solo: A Star Wars Story.' Credit: Star Wars via YouTubeWalt Disney Co. is suffering from seller's remorse.The world's largest…
Turner Finishes Its First Upfront Under AT&T With Double-Digit CPM Gains – Info…
Turner, which was one of the last media companies still involved in upfront talks, has finished its business. The company wrapped up its negotiations…
Court OKs subpoenas to unmask Diet Madison Avenue – Info Advertisement
Ralph WatsonDiet Madison Avenue could soon be unmasked.Los Angeles Superior Court Judge Monica Bachner has signed an order allowing the…
Instagram Stories Celebrates Its 2nd Birthday – Info Advertisement
Instagram Stories made their debut exactly two years ago today, and 400 million people now use them each day.The Facebook-owned photo- and…
Friday Wake-Up Call: CBS’ Leslie Moonves just avoided awkward questions. Plus, Alex Bogusky…
Leslie Moonves at the Allen & Company Sun Valley Conference last month Credit: Drew Angerer/GettyWelcome to Ad Age's Wake-Up Call, our…
H&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to Create 2 New…
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of…
Friday Wake-Up Call: CBS’ Leslie Moonves just avoided awkward questions. Plus, Bogusky buzz…
Leslie Moonves at the Allen & Company Sun Valley Conference last month Credit: Drew Angerer/GettyWelcome to Ad Age's Wake-Up Call, our…
Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV – Info Advertisement
Television isn’t dying, but it is changing.Commercials today are not standalone ads: They’re integrated parts of multichannel strategies.Intuit, for…
MDC Partners considers selling off non-core businesses – Info Advertisement
The MDC Innovation Center in Manhattan. Credit: Courtesy MDC PartnersMDC Partners said it's looking into possible dispositions of non-core…