B2B Marketing

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. Whether you have budgets you want…

About a week ago Google’s Ben Gomes, VP of Search, News, and Assistant, discussed three fundamental shifts in how the search engine intends to think…

What is the value of SEO to our business? B2B marketing executives all over the world are asking themselves this question. And many are having…

When you think of user-generated content (UGC) that is, content that has been created and released into the world by “real-life” contributors what…

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us…

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” While perhaps…

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your…

Guest post by Brian Mechem. Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to…

You wanted to increase conversion rates. So, you started testing all the basic, obvious things. You split-test headlines, calls to action, hero…

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point…