Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent…
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New Research Shows Which Digital Assistants Actually Know Stuff
According to a report from Edison Research, more than 51 million Americans now own a “smart speaker” like the Amazon Echo or Google Home.…
22 Facebook Marketing Tips for Small Businesses on a Budget
As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it…
Where Your Brand Is Going Wrong With Paid Social
Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to…
The Case Against SKAGs
As summer is heating up, let’s talk about another HOT and controversial paid search strategy: SKAGs! SKAGs have been a hot topic among the PPC…
Becoming a Better Marketer by Embracing Your Passions Outside the Office
In the first post I ever wrote for the TopRank Marketing Blog, I reflected on the marketing lessons I’d picked up through my baseball blogging…
Which Social Platform Is Right for Your Next Video Campaign?
Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the…
A Guide to Content Strategy and Brand Storytelling
Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow…
Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling
Pardon me for telling the same old story once again ...Storytelling is a fundamental staple of content marketing.This isn’t news. It has…