Branding

Brands need to be recognized and remembered. And a strong logo or wordmark is one of the easiest ways to activate recall. So, when a major global…

Today is Independence Day in the United States, celebrating the birth of the country in 1776. Perhaps surprisingly, it’s also an occasion that…

We don’t buy brands because of what they do. We buy them because of what they mean. Managing brands is, in essence, about managing brand meanings.…

The word personal branding, based on timeless principles of human interaction, was coined for the first time in 1997 by Tom Peters. More than 20 years…

Traditionally, brand and marketing stewards are focused on the needs of customers, and for the most part, this still holds true. Equipped with the…